{"id":11151,"date":"2025-12-11T13:15:43","date_gmt":"2025-12-11T03:15:43","guid":{"rendered":"https:\/\/woodcentral.com.au\/?p=11151"},"modified":"2025-12-11T13:15:47","modified_gmt":"2025-12-11T03:15:47","slug":"why-mass-timber-could-be-mcdonalds-recipe-for-future-restaurants","status":"publish","type":"post","link":"https:\/\/woodcentral.com.au\/why-mass-timber-could-be-mcdonalds-recipe-for-future-restaurants\/","title":{"rendered":"Mass Timber Could Be McDonald\u2019s Special Recipe for Future Restaurants"},"content":{"rendered":"\n<p>Did you know McDonald\u2019s has built a restaurant out of mass timber? In S\u00e3o Paulo, Brazil, the fast\u2011food giant has opened what it calls the most sustainable McDonald\u2019s in the country, a 220\u2011square\u2011metre building constructed almost entirely from cross\u2011laminated timber.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.superlimao.com.br\/\">Designed by local practice Superlim\u00e3o Studio<\/a>, the restaurant forms part of McDonald\u2019s global <a href=\"https:\/\/recipeforthefuture.com\/\">\u201cRecipe for the Future\u201d <\/a>initiative and showcases a striking tree\u2011inspired structure made from engineered wood. The project aligns with the company\u2019s commitment to reach net\u2011zero emissions across its supply chain and its 40,000 restaurants by 2050.<\/p>\n\n\n\n<p>\u201cWe\u2019re trying to signal to our partners, investors, suppliers, other brands in the global community, policymakers, that we share that vision for 2050,\u201d <a href=\"https:\/\/www.reuters.com\/business\/sustainable-business\/mcdonalds-targets-net-zero-emissions-by-2050-meat-energy-2021-10-04\/\">then\u2011Chief Sustainability Officer Jenny McColloch told Reuters<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"ZKMQiAvOdqs\"><iframe loading=\"lazy\" title=\"Is This the McDonald\u2019s of the Future?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZKMQiAvOdqs?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\"><em>Roughly 80% of McDonald\u2019s total emissions come from its supply chain. Last year, they opened their first net-zero carbon restaurant in England. Footage courtesy of <a href=\"https:\/\/www.youtube.com\/@InsideEdition\">@InsideEdition<\/a>.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Located at one of S\u00e3o Paulo\u2019s busiest intersections, the new restaurant is built from wood and recycled materials and incorporates a composting system, electric\u2011vehicle chargers and a suite of energy\u2011efficient technologies.<\/p>\n\n\n\n<p>Over the past five years, the company has increasingly turned to CLT as part of a broader effort to modernise its image and respond to shifting customer expectations. In 2018, it used the material to reinvent its Chicago flagship, the city\u2019s most extensive timber construction since the Great Chicago Fire of 1871.<\/p>\n\n\n\n<p>According to then\u2011deputy buildings commissioner Asif Rahman, the city was \u201cvery open to the idea,\u201d helping the design team navigate code requirements. That project marked a turning point for McDonald\u2019s in exploring mass timber at scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1955\" height=\"2364\" src=\"https:\/\/woodcentral.b-cdn.net\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1.jpg\" alt=\"CLT columns with diagonal bracing form the building's structure. (Photo Credit: Ma\u00edra Acayaba)\" class=\"wp-image-30995\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1.jpg 1955w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-248x300.jpg 248w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-847x1024.jpg 847w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-768x929.jpg 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-1270x1536.jpg 1270w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-1694x2048.jpg 1694w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-347x420.jpg 347w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-696x842.jpg 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-1068x1291.jpg 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_18-scaled-1-1920x2322.jpg 1920w\" sizes=\"auto, (max-width: 1955px) 100vw, 1955px\" \/><figcaption class=\"wp-element-caption\">CLT columns with diagonal bracing form the building&#8217;s structure. (Photo Credit: Ma\u00edra Acayaba)<\/figcaption><\/figure>\n\n\n\n<p>Superlim\u00e3o Studio says the S\u00e3o Paulo restaurant uses a biomimetic approach, drawing inspiration from the last remaining trees along Avenida Bernardino de Campos. CLT panels are braced with diagonal, branch\u2011like members to achieve the required spans and reinforce the project\u2019s connection to nature.<\/p>\n\n\n\n<p>\u201cSince environmental awareness is just as important as actions, we decided to go beyond the project itself, turning it into a powerful tool for environmental education and awareness,\u201d said Lula Gouveia, a partner at Superlim\u00e3o. The structure is visible from the street through glass curtain walls, with exposed CLT panels left on display inside.<\/p>\n\n\n\n<p>According to Gouveia, the CLT components were prefabricated off\u2011site, reducing material waste, lowering energy consumption and minimising disruption to the surrounding neighbourhood. A glass\u2011box ground floor and drive\u2011thru lane sit beneath a heavy timber platform that supports the main dining area, conceived as a tree canopy.<\/p>\n\n\n\n<p>Glue\u2011laminated timber beams elevate the structure above ground level, while horizontal sunshades help regulate internal temperatures. The building also features a green roof that improves thermal performance and a system that captures rainwater and air\u2011conditioning condensate for reuse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"1576\" src=\"https:\/\/woodcentral.b-cdn.net\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1.jpg\" alt=\"superlimao mass timber mcdonalds sao paulo dezeen 2364 col 23\" class=\"wp-image-30997\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1.jpg 2364w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-300x200.jpg 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-1024x683.jpg 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-768x512.jpg 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-1536x1024.jpg 1536w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-2048x1365.jpg 2048w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-630x420.jpg 630w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-696x464.jpg 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-1068x712.jpg 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/09\/superlimao-mass-timber-mcdonalds-sao-paulo_dezeen_2364_col_23-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2364px) 100vw, 2364px\" \/><figcaption class=\"wp-element-caption\">The new building uses what appears to be glue-laminated timber beams to lift it above ground level. (Photo Credit: Ma\u00edra Acayaba)<\/figcaption><\/figure>\n\n\n\n<p>Inside, conventional finishes were replaced with sustainable alternatives from local suppliers. Porcelain tiles were swapped for Concresteel, and recycled PET laminate replaced traditional melamine.<\/p>\n\n\n\n<p>The ground floor includes self\u2011service kiosks, a checkout area, a McCaf\u00e9 and a dessert station made from 100 per cent recycled polypropylene. A sweeping staircase with a curved timber handrail leads to the upper level.<\/p>\n\n\n\n<p>Superlim\u00e3o installed bleacher\u2011style seating inspired by nearby schools and universities to create a relaxed environment for studying and socialising. A yellow floor path guides customers through the space, while QR codes allow visitors to learn about the building\u2019s sustainable features.<\/p>\n\n\n\n<p>\u201cThis marks the first time McDonald\u2019s and Superlim\u00e3o have created a self\u2011explanatory project,\u201d Gouveia said. \u201cVisitors can intuitively understand the principles behind this construction.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know McDonald\u2019s has built a restaurant out of mass timber? In S\u00e3o Paulo, Brazil, the fast\u2011food giant has opened what it calls the most sustainable McDonald\u2019s in the country, a 220\u2011square\u2011metre building constructed almost entirely from cross\u2011laminated timber. Designed by local practice Superlim\u00e3o Studio, the restaurant forms part of McDonald\u2019s global \u201cRecipe for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"default","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[51,3,38,37,35,39],"tags":[],"ppma_author":[69],"class_list":{"0":"post-11151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-americas","8":"category-architecture","9":"category-architecture-and-design","10":"category-building-and-construction","11":"category-case-studies","12":"category-mass-timber"},"authors":[{"term_id":69,"user_id":1,"is_guest":0,"slug":"woodcentral","display_name":"Wood Central","avatar_url":{"url":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/02\/MASTER-BRAND-MARK_POS_RGB-e1676449549955.jpg","url2x":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/02\/MASTER-BRAND-MARK_POS_RGB-e1676449549955.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/11151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/comments?post=11151"}],"version-history":[{"count":5,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/11151\/revisions"}],"predecessor-version":[{"id":30998,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/11151\/revisions\/30998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media\/30991"}],"wp:attachment":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media?parent=11151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/categories?post=11151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/tags?post=11151"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/ppma_author?post=11151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}