{"id":31742,"date":"2026-01-14T19:24:51","date_gmt":"2026-01-14T09:24:51","guid":{"rendered":"https:\/\/woodcentral.com.au\/?p=31742"},"modified":"2026-01-14T19:25:09","modified_gmt":"2026-01-14T09:25:09","slug":"pentarch-buys-superior-wood-in-major-pivot-to-softwood-mouldings","status":"publish","type":"post","link":"https:\/\/woodcentral.com.au\/pentarch-buys-superior-wood-in-major-pivot-to-softwood-mouldings\/","title":{"rendered":"Pentarch Buys Superior Wood in Major Pivot to Softwood Mouldings"},"content":{"rendered":"\n<p>Pentarch Forestry will acquire Queensland\u2011based Superior Wood\u2019s business and assets, with the transaction to take effect on January 30, 2026. Wood Central can reveal that Superior Wood\u2019s customers were notified yesterday, with the business to continue operating as Superior Wood but now owned and managed by the Pentarch Forestry Group.<\/p>\n\n\n\n<p>Addressed in a letter to its customers, Superior Wood\u2019s Kerryn Potts thanked partners for their long\u2011standing support before adding that the company \u201cgreatly valued\u201d the relationships built over generations and that customer loyalty had been \u201cintegral to the success and growth of Superior Wood.\u201d Potts said the transition marked a significant moment for the business but stressed that its values, product quality and customer focus would remain unchanged.<\/p>\n\n\n\n<p>One of Queensland\u2019s largest producers of appearance\u2011grade Araucaria products and a leading specialist in clear\u2011grade mouldings and joinery, <a href=\"https:\/\/superiorwood.com.au\/\">Superior Wood is tied to the Finlayson Group in Brisbane and can trace its origins back four generations to 1875.<\/a><\/p>\n\n\n\n<p>Its signature product, plantation\u2011grown Araucaria, is a native Australian softwood prized for its uniform colour, fine grain and high strength\u2011to\u2011weight performance. Used for generations in Australian homes, it is suited to panelling, mouldings, joinery, flooring, battens, framing and structural grades, including MGP10 and MGP12. Superior Wood\u2019s product range spans clear\u2011sawn timber, finger\u2011jointed mouldings, cuttings grades, kiln\u2011dried feature grades, panelling, flooring and dressed clear components supplied to domestic and export markets.<\/p>\n\n\n\n<p>Superior Wood operates two major facilities in the Mary Valley, 150 km north of Brisbane,<a href=\"https:\/\/www.couriermail.com.au\/news\/queensland\/gympie\/business\/local-jobs-secure-after-mary-valley-mill-selloff\/news-story\/b464dfff8d98ccb2ecc263f6d0e4eb80\"> which it acquired from the Hyne Group in 2013<\/a>. The Imbil mill processes around 225,000 cubic metres of Araucaria logs each year, supplying structural and appearance\u2011grade timber and feeding the nearby Melawondi remanufacturing plant. Melawondi houses the company\u2019s low\u2011temperature drying systems, high\u2011technology Super Cutline and remanufacturing operations, and is also home to Superior Wood Mouldings, which produces high\u2011quality profiles and dressed boards for domestic and commercial building markets.<\/p>\n\n\n\n<p>The acquisition comes as Australia\u2019s mouldings and appearance\u2011grade timber sector faces sustained pressure from imports. Overseas producers \u2014 especially from Southeast Asia (Malaysia, Indonesia and Thailand) and, increasingly, from South America (Brazil and Chile) \u2014 now supply a growing share of local demand. Imported mouldings and appearance\u2011grade softwoods have expanded steadily over the past decade, driven by competitive offshore production costs and the ability of overseas mills to supply large volumes of clear\u2011grade product.<\/p>\n\n\n\n<p>Speaking to Wood Central today, an engineered wood products expert said imported mouldings have steadily increased their market presence, before adding that Pentarch\u2019s new involvement in the industry \u201cwill hopefully give the local industry far more marketing firepower to compete with imports.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentarch Forestry will acquire Queensland\u2011based Superior Wood\u2019s business and assets, with the transaction to take effect on January 30, 2026. Wood Central can reveal that Superior Wood\u2019s customers were notified yesterday, with the business to continue operating as Superior Wood but now owned and managed by the Pentarch Forestry Group. Addressed in a letter to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"default","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[50,37,46,54],"tags":[],"ppma_author":[70],"class_list":{"0":"post-31742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"category-building-and-construction","9":"category-industry","10":"category-queensland"},"authors":[{"term_id":70,"user_id":2,"is_guest":0,"slug":"jason","display_name":"Jason Ross","avatar_url":{"url":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/01\/J-Ross-headshot.jpeg","url2x":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/01\/J-Ross-headshot.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/31742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/comments?post=31742"}],"version-history":[{"count":2,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/31742\/revisions"}],"predecessor-version":[{"id":31745,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/31742\/revisions\/31745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media\/31743"}],"wp:attachment":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media?parent=31742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/categories?post=31742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/tags?post=31742"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/ppma_author?post=31742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}