A new statewide campaign will highlight the everyday role timber plays in South Australian homes, workplaces, and supply chains, as the South Australian Forest Products Association (SAFPA) and the state government work to raise public awareness of the sector\u2019s economic and environmental importance.<\/p>\n\n\n\n
Launched this week and supported by Minister for Forest Industries Clare Scriven, the Timber Promotion Campaign aims to shift the conversation about timber away from technical industry language and toward the material\u2019s visibility in daily life \u2014 from house frames and cabinetry to office furniture, packaging and logistics.<\/p>\n\n\n\n
And according to Nathan Paine, CEO of the SAFPA, the campaign is designed to help South Australians recognise how deeply timber is embedded in the state\u2019s built environment and economy. \u201cTimber is all around us \u2013 in our homes, our offices, our schools and the places we gather,\u201d Paine said. <\/p>\n\n\n\n
\u201cIt forms the structural frames of our houses, the cupboards in our kitchens, the flooring in our living rooms and the wall linings that shape our spaces. In workplaces, it\u2019s found in desks, shelving and fit-outs, and behind the scenes, it is pallets and packaging that keep goods moving through our economy every single day.\u201d<\/p>\n\n\n\n
Paine said the campaign deliberately focuses on relatable, everyday examples rather than industry jargon, positioning timber as a familiar and trusted material that is \u201crenewable, stores carbon and supports thousands of regional jobs.\u201d<\/p>\n\n\n\n
Wood Central understands that the campaign will roll out through digital storytelling, pop\u2011up showcases, professional education sessions and community engagement activities, each designed to demonstrate how timber is used across residential construction, commercial fit\u2011outs and supply\u2011chain infrastructure.<\/p>\n\n\n\n
\u201cThe strength of timber is that it is both visible and invisible,\u201d Paine said. \u201cWe see it in our homes and workplaces, yet we rarely stop to consider how essential it is to daily life and economic activity,\u201d Paine said, adding that the new campaign will reinforce the state’s long history in plantation forestry and the importance of maintaining domestic manufacturing capability.<\/p>\n\n\n\n
\u201cThis is about pride in what we grow, what we make and what we build here in South Australia,\u201d Paine said. \u201cMaintaining the ability to grow and manufacture our own timber products underpins our capacity to build homes, support economic growth and sustain our way of life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
A new statewide campaign will highlight the everyday role timber plays in South Australian homes, workplaces, and supply chains, as the South Australian Forest Products Association (SAFPA) and the state government work to raise public awareness of the sector\u2019s economic and environmental importance. Launched this week and supported by Minister for Forest Industries Clare Scriven, […]<\/p>\n","protected":false},"author":1,"featured_media":32776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"default","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[50,83],"tags":[200,202],"ppma_author":[69],"class_list":{"0":"post-32775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"category-south-australia","9":"tag-everdeck","10":"tag-timberlink"},"authors":[{"term_id":69,"user_id":1,"is_guest":0,"slug":"woodcentral","display_name":"Wood Central","avatar_url":{"url":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/02\/MASTER-BRAND-MARK_POS_RGB-e1676449549955.jpg","url2x":"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/02\/MASTER-BRAND-MARK_POS_RGB-e1676449549955.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/32775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/comments?post=32775"}],"version-history":[{"count":3,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/32775\/revisions"}],"predecessor-version":[{"id":32779,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/32775\/revisions\/32779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media\/32776"}],"wp:attachment":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media?parent=32775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/categories?post=32775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/tags?post=32775"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/ppma_author?post=32775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}