{"id":4174,"date":"2023-03-27T05:17:34","date_gmt":"2023-03-27T05:17:34","guid":{"rendered":"https:\/\/woodcentral.com.au\/?p=4174"},"modified":"2024-10-21T20:31:28","modified_gmt":"2024-10-21T10:31:28","slug":"mastering-sdgs-esg-rethinking-the-sustainable-choice","status":"publish","type":"post","link":"https:\/\/woodcentral.com.au\/mastering-sdgs-esg-rethinking-the-sustainable-choice\/","title":{"rendered":"Mastering SDGs &#038; ESG: rethinking the Sustainable Choice"},"content":{"rendered":"\n<p>As consumers become increasingly aware of the impact that their purchasing decisions have on the environment, businesses are under more pressure than ever to demonstrate their commitment to sustainability. The unfortunate drawback of rapid growth is that it\u2019s almost impossible for most people to keep up.<\/p>\n\n\n\n<p>In a recent internet sweep, the ACCC found more than half of assessed businesses have made exaggerated or misleading claims about their environmental impact. There\u2019s no denying that the ACCC should be taking a strong stance against greenwashing, but with clear guidelines being released only recently, sustainability leadership roles being relatively new, and the fragmented silos that many teams find themselves in \u2014 it\u2019s clear that sustainability professionals are fighting an uphill battle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-1024x546.jpg\" alt=\"\" class=\"wp-image-3120\" width=\"574\" height=\"306\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-1024x546.jpg 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-600x320.jpg 600w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-300x160.jpg 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-768x410.jpg 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-696x371.jpg 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-1068x570.jpg 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1-787x420.jpg 787w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/earth-g7ec83e998_1280-1.jpg 1280w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/woodcentral.com.au\/come-clean-on-green-accc-cracks-down-on-greenwashing\/\">Earlier this month Wood Central <\/a>covered the ACCC crackdown on greenwashing. <\/figcaption><\/figure>\n\n\n\n<p>Since our 2020 launch, our market research has found that it isn\u2019t uncommon for businesses to struggle communicating their sustainability initiatives internally &#8211; let alone to their customers and stakeholders. In fact, over 30% of sustainability managers have never worked in sustainability prior.<\/p>\n\n\n\n<p>Very soon, ESG transparency will be a regulatory requirement in Australia, but without adequate support for the people in charge, it\u2019s likely that we\u2019ll see businesses falling short.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.sustainablechoice.com.au\">Sustainable Choice Group<\/a> is tackling this issue with education initiatives, professional development networks, and simple transparency tools that help businesses drive sustainable progress and communicate it in a clear and concise way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"oEp-EiRtPEg\"><iframe loading=\"lazy\" title=\"Sustainable Choice Group Announcement - Long Edit\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/oEp-EiRtPEg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">The changes were announced during a company announcement on Thursday, the 23rd of March 2023. Footage courtesy of <a href=\"https:\/\/www.youtube.com\/@sustainablechoice6397\">@sustainablechoice6397<\/a><\/figcaption><\/figure>\n\n\n\n<p>This month,<a href=\"https:\/\/www.sustainablechoice.com\/article\/sustainable-choice-is-changing\/\"> Sustainable Choice Group launched the &#8220;Sustainable Transformation Podcast&#8221;<\/a> on the Nova Network. The podcast will feature interviews with business leaders who have successfully transformed their companies to become more sustainable. By sharing these success stories and how challenges can be overcome, we hope to give people a look under the covers, inspiring other businesses to take action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-1024x491.jpg\" alt=\"\" class=\"wp-image-4176\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-1024x491.jpg 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-600x288.jpg 600w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-300x144.jpg 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-768x368.jpg 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-696x334.jpg 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-1068x512.jpg 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-877x420.jpg 877w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1-1320x633.jpg 1320w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/Sustainble-Transformation-Podcast-graphic-3-1536x736-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The &#8216;Sustainable Transformation Podcast&#8217; will be broadcast Australia-wide through the NOVA Network. Sustainable Choice invites all Wood Central users to visit <a href=\"https:\/\/www.sustainablechoice.com\/article\/sustainable-choice-is-changing\/\">Sustainable Choice<\/a> to be notified when the next episode is released.  (Image credit: Sustainable Choice) <\/figcaption><\/figure>\n\n\n\n<p>Sustainable Choice Group is also launching LiSN, the &#8220;Leaders in Sustainability Network,&#8221; which will help accelerate sustainable development across Australia. LiSN will provide a platform for businesses to connect with each other and share best practices, as well as access to training and resources to help emerging leaders.<\/p>\n\n\n\n<p>Education aside, a huge challenge faced by sustainability professionals is information asymmetry. Companies have more information about their supply chain, operations and initiatives than is easily communicable to consumers. The state of play is that many businesses are making progress and achieving measurable results under recognised industry frameworks, but when it comes to sharing them, are doomed to being lost in the sea of technical language, certifications and niche standards.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-1024x491.png\" alt=\"\" class=\"wp-image-4177\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-1024x491.png 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-600x288.png 600w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-300x144.png 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-768x368.png 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-696x334.png 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-1068x512.png 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-877x420.png 877w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1-1320x633.png 1320w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/LISN-graphic-2-1536x736-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Launching in April, Sustainable Choice is creating a private community of leaders, expert advisors, educators, emerging talent and certification partners with the goal of helping sustainability leaders, lead with confidence.<\/figcaption><\/figure>\n\n\n\n<p>We built SustainabilityTracker.com back in 2020 to address this challenge. It\u2019s a central destination where sustainable progress can be stored, substantiated and shared internally and externally at the press of a button.<\/p>\n\n\n\n<p>Our focus is presenting the data in a way that supports fast, accurate consumer dissertation. Product lifecycle disclosure is a great example of a fairly complex process that most people don\u2019t have time to consider when buying laundry detergent for example. The flip side is that businesses are hesitant to pursue meaningful supply chain improvements as they\u2019re far less marketable than offsets or social partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-1024x373.png\" alt=\"\" class=\"wp-image-4178\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-1024x373.png 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-600x219.png 600w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-300x109.png 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-768x280.png 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-696x254.png 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-1068x389.png 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-1152x420.png 1152w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1-1320x481.png 1320w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/image1-1536x560-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Launching April 4 2023, the search platform that houses your sustainable progress is getting a fresh face, and will be known as&nbsp;<strong>sustainabilitytracker.com<\/strong><\/figcaption><\/figure>\n\n\n\n<p>We worked to create a visual representation of the product lifecycle that allows consumers at a glance to determine not only which aspects specifically are more responsible, but also where the gaps are.<\/p>\n\n\n\n<p>We\u2019ve also just introduced a Documents Library tool to create a simple-to-manage, but highly versatile repository of supporting certificates, reports, assessments &amp; accreditations. What this really means is that a friendly, customer facing voice has a sophisticated foundation of absolute proof.<\/p>\n\n\n\n<p>We wanted to eliminate the common pain points altogether, so the platform will remind you when documents are due for renewal and are quick and easy to update. No more spreadsheets, web dev costs, dead links or difficult navigation that may red-flag regulators and consumers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"b1ZC6oBGEtk\"><iframe loading=\"lazy\" title=\"Why The ACCC is Cracking Down On Greenwashing\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/b1ZC6oBGEtk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Greenwashing and misuse of ecolabels has drawn the attention of the ACCC. Footage courtesy of&nbsp;<a href=\"https:\/\/www.youtube.com\/@BehindtheNewsABC\" target=\"_blank\" rel=\"noreferrer noopener\">@BehindtheNewsABC<\/a><\/figcaption><\/figure>\n\n\n\n<p>The forestry industry is one area where responsible procurement can have a significant impact on sustainability. <\/p>\n\n\n\n<p>Sustainable Choice Group&#8217;s Foundation Member, Responsible Wood, has been at the forefront of sustainability initiatives in the industry. They have implemented a chain of custody certification program that ensures wood products are sourced from sustainably managed forests. The lifecycle of procurement is completely broken down into accessible chunks, and in-depth details of the certification framework are attached in full to every reference made on their SustainabilityTracker.com profile, encouraging informed choice, and normalising the expectation of substantiated claims.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3101\" width=\"574\" height=\"382\" srcset=\"https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-1024x683.jpg 1024w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-600x400.jpg 600w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-300x200.jpg 300w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-768x512.jpg 768w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-696x464.jpg 696w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-1068x712.jpg 1068w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-630x420.jpg 630w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1-1320x880.jpg 1320w, https:\/\/woodcentral.com.au\/wp-content\/uploads\/2023\/03\/iStock-1176226128-1536x1024-1.jpg 1536w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><figcaption class=\"wp-element-caption\">Increasingly environmentally aware consumers expect that timber and paper based products carry&nbsp;<a href=\"http:\/\/www.fsc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">FSC&nbsp;<\/a>or&nbsp;<a href=\"http:\/\/www.pefc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">PEFC&nbsp;<\/a>certification.<br><\/figcaption><\/figure>\n\n\n\n<p>Another Foundation Member, The Australian Furnishing Association are also making fantastic contributions by demystifying third-party certification and product stewardships on SustainabilityTracker.com as well as being heavily involved in professional development networks like Wood Central &amp; LiSN.<\/p>\n\n\n\n<p>Transparency and accountability are critical to building a sustainable future. The work being done by the ACCC, Sustainable Choice Group and Industry Leaders like Responsible Wood &amp; the AFA to promote transparency is an important step in the right direction. However, more needs to be done to ensure that consumers can make informed choices and that companies are held accountable for their sustainability practices. With continued collaboration between regulators, businesses, and consumers, we can build a more sustainable future for ourselves and future generations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers become increasingly aware of the impact that their purchasing decisions have on the environment, businesses are under more pressure than ever to demonstrate their commitment to sustainability. The unfortunate drawback of rapid growth is that it\u2019s almost impossible for most people to keep up. In a recent internet sweep, the ACCC found more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[34,45],"tags":[],"ppma_author":[127],"class_list":{"0":"post-4174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion","8":"category-sustainability"},"authors":[{"term_id":127,"user_id":0,"is_guest":1,"slug":"kiarne-treacy","display_name":"Kiarne Treacy","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fd07c829bf3ae1c2c5f74880ad7db73dcf69f7f028311d6a04f6f0c8f5797f4a?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":2,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"predecessor-version":[{"id":4181,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/posts\/4174\/revisions\/4181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media\/4180"}],"wp:attachment":[{"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/tags?post=4174"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/woodcentral.com.au\/wp-json\/wp\/v2\/ppma_author?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}